Seoul, the capital, is a particular level of heaven for beauty lovers, as that’s where most of the makeup trends see first light before making their way across the Pacific. (In case you didn’t know, Korea was on the BB cream train long before it became a stateside sensation.) At the end of the day, makeup should be enjoyable and transformative—Korean brands take this notion and run with it, offering innovative, playful packaging, textures that feel like butter, and colors that don’t play it safe. Here, some of the best Korean makeup brands to toss on your wishlist. Pore Blur Pact, innisfree ($14) Soft Cream Cheek, Amuse Makeup ($16.20) Crystal BB Cream, Shangpree ($67) CC Dull Correct, erborian ($44) Wish Stone Tint, Missha ($5) Mochi Glow Bouncy Highlighter, Kaja ($19) Pick Me Up Volume + Length Mascara, Em Cosmetics ($24) Pretty Filter Icy Sherbet Primer, Touch In Sol ($15.91) Look At My Eyes Velvet, Etude ($3.58) The Shocking Lip Blur, TONYMOLY ($17)
