Now, not everyone finds this to be a major concern (some people simply don’t notice a change, in the same way some never get forehead wrinkles or under-eye bags; all our faces are different and respond differently). However, if you notice that this is a problem for you, there are steps you can take to help enhance your lips. And unfortunately, this process starts earlier than you might expect: Your 20s (yep and yikes!), and continues at about a 1% loss every year after1. “Our bodies always balance collagen production and degradation,” board-certified dermatologist Gary Goldenberg, M.D., assistant clinical professor of dermatology at the Icahn School of Medicine at Mount Sinai in New York. “When we are young, our bodies produce more collagen than we break down. That balance tips the wrong way with age since tissue regeneration decreases.” Bummer, no? Well, the even worse news is that in addition to age, collagen can decline for a number of other not-so-great reasons. These include but are not limited to the following: “Don’t forget sun protection,” says Shawna Jones, PA-C, aesthetic nurse practitioner. “Protecting your lips from the sun is just as important as protecting your face. Look for products that have a physical sunblock [titanium dioxide and zinc oxide]. Some also contain other moisturizing actives, like hyaluronic acid, to hydrate and smooth the lips.” And do your best to manage internal inflammation. This is easier said than done as inflammation comes at us from many sources, but try de-stressing techniques, eat a balanced diet, and do not irritate or damage the area.