That said, you don’t necessarily need to grab the blow dryer to nail the bouncy look. At its core, fluffy hair is really just healthy, moisturized hair (with the help of some expert-approved styling tricks). Here, we asked the pros for a step-by-step guide.  Fluffy hair refers to the volume, not necessarily the texture—any hair type can master a fluffy look—and you don’t necessarily need a blow-out to achieve the bounce (but more on that later). On that note, fluffy hair looks different from frizzy hair: Frizz is more of a dehydrated hair texture, while fluff is more about layers and volume. “Frizzy hair refers to texture and doesn’t necessarily need to be a voluminous look—which I still love to embrace!” says celebrity hairstylist Andrew Fitzsimons, founder of the eponymous hair care brand. That said, if fluffy hair is your main goal, you’ve come to the right place.  Especially if you have finer hair that tends to appear flat at the root, a volumizing shampoo can lift your strands, create the illusion of fullness, and give your mane much more body. Of course, you don’t want to forget about hydration entirely (remember: Fluffy hair appears soft and weightless, so moisture is key). You’ll want to use a nourishing leave-in conditioner post-rinse, ideally one that smooths and softens without weighing down the strands.  If you do opt for the towel-dry, “be careful and be gentle with your locks, and use a microfiber towel,” says Fitzsimons. “We often forget how fragile our hair is!”   “I like starting with three sections—one on each side at each temple and one in the front,” Dickey previously told mbg about blow-drying hair. You can also add a fourth section at the crown and perhaps one or two extra in the back if needed. Matos prefers using a boar bristle round brush for the blow-dry, as it can create more tension (and, therefore, lift) while preventing breakage.  If you’d like to stick to an air-dry, that’s perfectly fine—feel free to skip this step and head straight for the setting tip below.  You can also do this with an air-dry: “Towel dry your hair very carefully, and wet-set your hair with Velcro or silicone rollers,” advises Fitzsimons (wet-setting with rollers is a great way to manipulate and enhance your natural curl pattern without using heat). As always, make sure to place the pins or clips gently in your hair; you never want the rollers to tug or pull at the strands.  Just know that the longer you wait to shake, the more definition you’ll have. If you shake the roots too early, your fluffy hair may fall. It’s a delicate dance, as everyone’s hair is different—find the wait time that works best for you!  To really give the volume some staying power, Matos suggests flipping your head upside down and creating a loose, top-knot bun before bed—you’ll just need a few hairpins and perhaps a silk scrunchie. “[The] key is not to make a tight top-knot,” she warns; otherwise, you may create a dent in your style or promote breakage. 

Briogeo Blossom & Bloom Ginseng + Biotin Hair Volumizing Shampoo

adwoa beauty Melonberry Hair Milk Leave-In Conditioner

Andrew Fitzsimons Body Volume Blowdry Hold Spray

Luxy Hair Velcro Hair Rollers

Living Proof Flex Hairspray

Good Side Standard Silk Pillowcase

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